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Microdata & JSON-LD

How to setup rich snippets

1 min read
Last update: November 28, 2021

About

Microdata and JSON-LD (JavaScript Object Notation for Linked Data) are both are two sides of the same coin: it's rich snippets. JSON-LD is officially support by Google but theoretically microdata can work too. Browser not support it, it's only for search engines. JSON-LD is very useful to increase viewers for a blog post, a restaurant, etc... because use can check in search engine if this page can be useful.

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imdb.webp Search on google about 'imdb' with website structure.
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to open it in new tab
imdb-details.webp Search about 'imdb avatar' with some metadata about article.

Documentation

  • schema.org: official documentation about microdata and JSON-LD
  • json-ld.org: official documentation about JSON-LD
  • jsonld.com: about JSON-LD usage with examples

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